The logo is just one part of your brand. Your brand is everything that makes up your overall reputation and distinguishes you from your competitors. It’s how people see your business. 

A brand is your reputation, your values and the personality of your business or product. All of your marketing and advertising will include different parts of your brand, such as your colors and font choices, as well as the photography that you use. Your messaging is important to your brand because this is how you communicate with your customers. Think about your tone of voice… are you youthful, fun and playful? Or are you serious and authoritative? Or somewhere in between?

A strong brand will stand out in a crowded marketplace, build trust and credibility with clients, and increase customer loyalty. Consistency is crucial in communicating your message through your website, advertisements, and social media. 

The logo is a visual symbol, design or emblem used to identify the brand or business. It may include a stylized image, icon, typography or a combination of these.

A well-designed logo should be simple, memorable, and timeless. It has to work in different sizes and variations because it could be used on business cards, websites, and social media, as well as on products and packaging. I have to keep this in mind when designing the logo and different versions so it looks good anywhere you display it.

A strong logo can help to build brand recognition. The style and overall appearance should convey the essence of the brand in a single glance. 

If you’re just beginning the branding / logo design process or want to refresh your existing logo, please reach out so we can discuss your ideas.